Founder·community builder·speaker
I'vefailedmoretimesthanmostfoundershavetried.
Here's what I learned.
Seven ventures. Mostly failed. One that paid for all the lessons.
- 2013CLOSED
Software development house
Landed one client. Then stalled.
Luck isn't a sales strategy. Never learned how to reach the next customer.
- 2015CLOSED
Kaja
Travel itinerary planner · Raised $100K
Google Trips launched and made us irrelevant overnight. Be great at one thing, not good at everything.
- 2016CLOSED
Techcove
Web dev and digital marketing bootcamps
Teaching sharpened everything I knew. But I spread too thin across too many topics.
- 2016CLOSED
Geylang Serai
Night bazaar food stall · 9am to 4am shifts
Broke even. Had zero passion for food. Passion isn't optional — it's fuel.
- 2019EXITED
Edens Chips
Scaled into supermarkets and convenience stores
Learned retail distribution discipline. Clean exit.
- 2019CLOSED
WeAreOne
Video production house · Co-founded while running ErgoTune
Joined an industry I knew nothing about. Realised I was dead weight while the real founder did the work. Knew when to walk away — that took longer than it should have.
- 2017–2024EXITED
ErgoTune
Bootstrapped ergonomic chair brand · ~S$20M revenue
Applied every lesson from the years before. Kill the noise. Solve one constraint at a time. This is where it all clicked.
Two rooms, two conversations.
You didn't get here by asking for help. But the founders growing fastest aren't doing it alone.
The conversations you can't have anywhere else. The ones where you say what's actually hard and someone across the table says — I've been there, here's what worked.
Bring your biggest problem. Leave with perspectives Claude can't give you.
Who it's for
- You're doing $1M or above
- You brute forced your way here and know there's a smarter way
- Your best thinking happens in conversation, not in isolation
Not for founders who already have all the answers.
Most businesses can hit $1M. Most founders just don't know where to start.
I built The Founder's Room because people kept asking me to look at their business. I couldn't do it one on one. So I built the next best thing.
A room where I share exactly how I'd approach your business — the priorities, the playbook, and how I'd use AI to get there faster.
Most businesses can hit $1M. Prioritisation, knowledge, and accountability are usually all that's missing.
Who it's for
- You already have a business and revenue coming in
- You genuinely want others in the room to win as much as you do
- You're comfortable sharing revenue, margins, and what's not working
Not for founders who aren't ready to be honest about where they actually are.
The best talks don't end when you leave the room.
From Zero to Exit
Seven companies. Most of them wrong. One that paid for all the lessons.
The AI-Powered Operator
How solo founders can now run what used to require a full team.
Life-First Business Design
Building a company around your life — not sacrificing your life to build one.
As seen at